Q4 - Who would be the audience for your media product?

The main target demographic for our thriller opening is people form the ages of 15-25. One of the main reasons we had chose this young target audience is because statistics and surveys show that younger audiences (30 and under) seem to drift towards thriller and horror films as a generalization. Also as of 2014 the age category of 15- 24 year old made up the largest proportion of UK film audiences at a staggering 31%. Some of the most watched films by the 15-24 year old category were; 22 Jump Street,The inbetweeners 2 (UK), Godzilla, The Hunger Games: Mocking-jay – Part 1 and Dracula Untold (UK). Most of the films on the list corresponded with the thriller genre and most had elements of criminality in there, So this seemed like the best demographic to target as it would reach a bigger audience and many more people would be likely to enjoy the film as well as spending money on it. As for our media product going internationally we decided best to target our film at the USA, UK, and the EEA mostly for the reasons that culturally the films would best resonate with them as well as in all of these areas combined the population and audience that our thriller would reach would be mass. We also used this age group because of how technology has advanced though-out the last decade, more adverting is now happening online for example on social media platforms such as Facebook, Instagram, Youtube and Twitter. We used Facebook and twitter to help market our media product by making accounts for the film and posting on there to try and build up anticipation for our thriller, this was done as the 15-25 year old demographic spends around 9 hours a day on social media (second link) 

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf

http://edition.cnn.com/2015/11/03/health/teens-tweens-media-screen-use-report/